Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the business’s website still lists several other countries where the product is available. The company, based in Canada, markets Puff Bar being an electronic cigarette which you can use just like a regular cigarette. The only difference is that whenever you light Puff Bar, it mimics the appearance and feel of a real cigarette. In fact, some consumers have compared the puffing action of the product compared to that of a cigarette, and smokers all over the world have embraced the new product with both hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. In spite of the recent launch, the web site still lists several countries where in fact the product is not available. Among the countries list is the U.S., where the product is specifically directed at younger consumers. The U.S. is not the only country where in fact the Puff Bar cannot currently be purchased. In line with the website, there are no plans to release the merchandise in the U.S., though it remains the goal of the company to make the product available in the U.S.
A company representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the merchandise to be sold in Europe, or the possibility that JUUL Pods the loophole had been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to create the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it can be problematic for manufacturers to ship their products in to the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that is too high to be healthy. In addition they fear that children could be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The merchandise is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that’s commonly used to promote cleanliness and stop greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product appealing to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to remove nicotine without using real tobacco. The ingredients in puffs make sure that there is no contact between the smoker’s mouth and the merchandise, thus eliminating the chance for nicotine to be absorbed through the skin. Unlike a traditional cigarette, an individual does not have to carry the Puff Bar in place. With the puff bar, the entire surface of these devices is covered with heat-sensitive material, which means that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to find out whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that do not represent any health dangers, such as for example “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without developing a public health risk. For example, one company has trademarked the word “Candy” and developed several variations of its product, including candy bar and mixed bag candy bar. The lack of health or trademark significance does not appear to have hindered the company from selling the products to the general public.
Having less health or warning letters on each of the major tobacco products can help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a wholesome solution to enjoy their daily dose of nicotine. As a way to reduce the appeal of the puff bar to teens, manufacturers should include more health-related language on the marketing materials.